Hello

Zuha started her career as a UI/UX Designer at the University of Nottingham, where she has been working with the web team to create highly functional digital components for both web and mobile platforms. She also volunteers her time to Bridges For Enterprise, as there UI/UX Design Volunteer.

Originally from Abu Dhabi, Zuha was raised in India and later moved to the UK to pursue her passion for Human-Computer Interaction. She obtained a Distinction and earned a place on the Deans List of high academic achievers at the University of St Andrews in 2021-22. During her undergrad studies at Aligarh Muslim University in India, Zuha was awarded 2 gold medals in Computer Science.

In her leisure time, she enjoys reading about consumer behaviour patterns, psychology and indulging in some high voltage teenage drama.

In her current role, Zuha aspires to elevate the University of Nottingham's UX maturity to the next level by implementing innovative UX practices and methodologies. She aims to lead a wider and more diverse team of UX designers who share her passion for creating exceptional user experiences. Moreover, Zuha has a keen interest in pursuing an academic career and wishes to obtain a PhD in behavioural psychology in the future.